New Target Market

His offer was blunt and straightforward. A foreigner had sweet talked a Filipina into working as a nanny in Belgium. The position was available; the pay was good. But here’s the catch: She had to shell out 2,500 euros in placement fees. Since she didn’t know whom she was dealing with and since she didn’t [...]

From being the exclusive domain of a few geeks before, the San Diego Comic-Con International, or more simply known as Comic-Con, has turned into a multi-billion dollar enterprise. Not only does the event celebrate comic books and superheroes; in recent years it has become the newest launchpad of the latest Hollywood movies, novels, tie-ups and [...]

Every product that either finds its own niche or succeeds in its field is inevitably one that has tapped its market. It has managed to carve out a position for itself that has allowed it to stabilize and achieve a reliable flow of revenues. It might even be profitable enough that it can start accepting [...]

The beer world is getting as complicated and, well, for lack of a better word, snooty as the wine market. For the most part this is a good thing. Knowing about and drinking wine has long been considered a sign of class and refinement, were as if you swilled beer, everyone knew that you must [...]

It is no secret that even if the business deals with Edinburgh central heating or some other niche service or product, the best way to market it is still using word-of-mouth. People are, by nature, inclined to trust their peers and their friends more than they are some lifeless piece of paper making impressive claims [...]

Doing business in Japan is not the same as doing business in Russia, or even in China. For one, you can’t get a car loan in Russia when you want it because the cash you’d spend getting it is about the same as that you’d pay for the actual car…with twice as much paperwork. The [...]

Labeled by Christianity as one of the “seven deadly sins,” vanity has long been one of the most persistent traits of the human race. People enjoy feeling better about themselves and looking good, sometimes at the expense of others. They’re also quite willing to pay for the ability to look better than everyone else, even [...]

Health and beauty products are one of the most popular products on the market right now. There are many reasons for this. One of these is people’s growing concern over their health. Young and old alike are now more conscious of their health. They want to watch their weight, maintain normal blood pressure and keep [...]

The world of business is getting bigger, and yet somehow it seems easier to reach. Thanks to continuously evolving technology, trading processes are now less complicated. More opportunities are opening because modern technology has been making things possible around the business arena. One of the hottest trends that has caught the attention of marketers today [...]

More than the concept of selling and buying, marketing is an intricate process that requires thorough data analysis and apt decision-making. Marketing actually means preparing a ‘technique’ that involves a point-by-point charting of plan. Generally speaking, this said technique is for the promotion, sale and distribution of a product or service. When we talk about [...]