New Target Market

The beer world is getting as complicated and, well, for lack of a better word, snooty as the wine market. For the most part this is a good thing. Knowing about and drinking wine has long been considered a sign of class and refinement, were as if you swilled beer, everyone knew that you must [...]

It is no secret that even if the business deals with Edinburgh central heating or some other niche service or product, the best way to market it is still using word-of-mouth. People are, by nature, inclined to trust their peers and their friends more than they are some lifeless piece of paper making impressive claims [...]